concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
INK hotel Amsterdam combines the city’s unique local
flair with the needs of the modern urban traveller. A
place that caters to travellers who want to define their
own time and identify themselves with the urban
context of the hotel. The hotel is situated in the heart
of Amsterdam, a few minutes walking distance from
It consists of a conglomeration of historic buildings
along the main street with its main anchor being the
former newspaper head office and print shop of ‘De
Tijd’ (‘The Times’). A place where stories were written
in the same building as they were printed forms the
foundation on which INK hotel Amsterdam, including
its restaurant The PRESSROOM, has been built.
INK hotel Amsterdam, a place where new stories are
yet to be written... concrete blurs the boundaries
between inside and outside by pulling the street into
the building through a series of mayor architectural
modifications. All public functions are allocated to the
ground floor, from where guests can find the vertical
connection to the hotel rooms on the floors above.